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Hi, I'm

Erik Thorbeck

I help companies optimise corporate real estate, bringing with it an improved experience for employees. 

Passionate about space planning, placemaking in urban environments, skateboarding, cycling, skiing, climbing, and most recently, surfing.


Location: Hong Kong
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Data Analytics

Using big data collection, dashboards, benchmarking, and visualisation to make compelling arguments.

User Engagement

Leading focus groups, visioning workshops, surveys, are just some of the qualitative ways to arrive at conclusive real estate decisions.

Web Based Experiences

Creating mobile platforms to engage users as part of the space planning process.

Spatial Analysis

Location specific data, analysed with geographic information systems helps stakeholders better understand multiple scenarios in the planning stage.


  • Real Estate Professionals

    I analyze user requirements and create blueprints for corporate real estate projects.



    I make maps, shoot photos, and help skateboarders explore one of the world

  • Architects

    Creating design strategies from a deep understanding of end-users and their work styles.

  • Fitness Enthusiasts

    I build themed web features, mobile maps, and scoring systems for fitness events in Shanghai, China via FitFam. I also lead community workouts.

Visit Sub Sites

Mapping Shanghai's Skate Spots and Documenting A Growing Skate Scene

View map, blog, and more. Founder & Developer

Growing a community of architects and promoting design excellence

The American Institute of Architects, Shanghai Chapter. Website developer + technology manager

Leading Community Workouts with FitFam

Building a community through free fitness using public spaces, and with it, expanding knowledge of basic fitness to people of all levels. Workout Leader + Technology Advisor


Design Strategist

Gensler Feb 2023 - Present Gensler is the world's leading architectural design, strategy, and planning consultancy. In this role, my job is to help firms make strategic decisions on workplace occupancy, organizational change, and service design. Major projects included user research for large retail service repositioning and large financial services relocation & change.

Freelance - Product / UX Design

Confidential Client 2022 Created KPIs & designed new dashboards for workplace occupancy monitoring SAAS product. Client sought to create a market leading analytics platform, integrating data from IoT sensors to inform corporate real estate decision making.

Associate Director, Digital Workplace

Vega Global April - September 2022 Vega is a technology integrator for spaces, connecting audiovisual, IT infrastructure, and the building blocks of the modern digital workplace. In this role, I engage with clients to define what

Workplace Strategist

M Moser Associates 2019 - 2021 Workplace Strategy leads the space planning for workplace fit-out projects, both large and small. Involved from the very early stages of design all the way through project delivery, I work closely with clients and their staff to discover & align commercial targets, staff working behaviours, and desired organizational goals to design that truly impacts people

Data Analyst

MicroBenefits June 2017 - September 2018 As lead data analyst, I use data tools like Tableau and MySQL with Alibaba Cloud Databases to convert factory and factory worker data from learning, feedback and surveys into insights to help drive process improvements in the supply chain for clients such as Apple, Nike, Dell, and Gap. I also conduct cost / input analyses for factories to determine savings from automations and increased efficiencies.

Business Analyst

Nicobar Group November 2016 - June 2017 Provided key industry and market analysis in delivery of Chinese civil nuclear market entry strategies to Nicobar’s clients. Interfaced with engineering and technical business development teams to identify commercial opportunities for parts suppliers with Chinese nuclear power plant owner / operators. I also assisted clients navigating HAF-604 regulatory component certification.

GIS / Urban Planning

August - October 2015 Chengdu Institute of Planning & Design - Chengdu, China Used local transportation data and ArcGIS Mapping technology to determine optimal locations for fire stations in high risk parcels in suburban Chengdu. Assisted in research for civic and cultural urban design projects as part of study and work year in China.

Research Assistant

University of Oregon Sustainable Cities Initiative - Oregon, USA July 2014 - June 2016 Personal assistant and translator for visiting Chinese urban planners to Public Policy and Urban Planning department at the University of Oregon. Assisted with research and programs to provide visiting scholars with opportunities to examine local sustainable urban design practices.


  1. English

  2. Chinese (Mandarin)

  3. Russian


  • Hong Kong
  • Shanghai, China
  • Chengdu, China
  • Portland, Oregon
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Send me a message, learn more about my work with workplace design, mapping, websites, maybe even skateboarding.